{"id":18356,"date":"2026-06-18T09:18:13","date_gmt":"2026-06-18T07:18:13","guid":{"rendered":"https:\/\/www.ccoocaixabank.net\/ca\/?p=18356"},"modified":"2026-06-18T09:18:15","modified_gmt":"2026-06-18T07:18:15","slug":"p13938","status":"publish","type":"post","link":"https:\/\/www.ccoocaixabank.net\/ca\/ccoo\/p13938\/","title":{"rendered":"Llancen MyBox Mascotes. La plantilla demana MyBox Sentit Com\u00fa"},"content":{"rendered":"\n<div class=\"wp-block-group has-primary-background-color has-background is-layout-flow wp-container-core-group-is-layout-fff8ce8c wp-block-group-is-layout-flow\" style=\"border-style:none;border-width:0px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<p class=\"has-text-align-center has-base-color has-text-color has-link-color has-large-font-size wp-elements-0400cddf6c91dd3c2550f32582238a06 wp-block-paragraph\"><em><em><strong>El llan\u00e7ament de la nova asseguran\u00e7a per a mascotes coincideix amb el retorn, en alguns \u00e0mbits, de missatges, pressi\u00f3 i din\u00e0miques comercials que cr\u00e8iem superades<\/strong><\/em><\/em><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El proper <strong>22 de juny arribar\u00e0 MyBox Mascotes<\/strong>, una nova proposta amb la qual l&#8217;entitat busca adaptar-se a l&#8217;evoluci\u00f3 del mercat i a les noves necessitats dels clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crida l&#8217;atenci\u00f3 que un producte que <strong>encara no es pot simular ni contractar ja vingui acompanyat<\/strong>, en alguns \u00e0mbits, de missatges com <strong>\u00abcal sortir b\u00e9 dilluns\u00bb o \u00abhi ha m\u00e9s mascotes que nens\u00bb.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-primary-color\">Si el mercat canvia, evolucionem tots. Tamb\u00e9 en la manera de gestionar els llan\u00e7aments comercials<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>El problema no \u00e9s MyBox Mascotes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> El problema \u00e9s que alguns semblen haver interpretat el llan\u00e7ament com una <strong>tornada a les campanyes centrades en un producte concret, amb missatges, seguiments i urg\u00e8ncies que se suposa que havien quedat enrere.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Perqu\u00e8 <strong>la prioritat hauria de<\/strong> continuar sent la mateixa: <strong>oferir solucions als clients, no col\u00b7locar productes.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I si el <strong>missatge institucional parla d&#8217;assessorament, visi\u00f3 global i orientaci\u00f3 al client<\/strong>, <strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-primary-color\">el problema no \u00e9s el missatge, \u00e9s el cam\u00ed que recorre fins a arribar a la plantilla.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potser per aix\u00f2, mentre uns preparen el llan\u00e7ament de MyBox Mascotes, <strong>la plantilla ha reaccionat com acostuma a fer quan reapareixen din\u00e0miques ja conegudes&#8230; amb humor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> En els darrers dies <strong>ha comen\u00e7at a circular<\/strong> per grups de WhatsApp la nova modalitat MyBox Divorci. <\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong>CCOO ens permetem llan\u00e7ar una proposta per a futures incorporacions al cat\u00e0leg:<\/strong><br><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-primary-color\"> <strong>MyBox Sentit Com\u00fa per a empleades i empleats<\/strong><\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre les seves <strong>cobertures<\/strong> destacarien:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Protecci\u00f3<\/strong> davant de r\u00e0nquings, seguiments, trucades i Teams utilitzats per ficar pressi\u00f3.<\/li>\n\n\n\n<li style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"> <strong>Cobertura<\/strong> per exc\u00e9s de reunions. <\/li>\n\n\n\n<li style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"> <strong>Assist\u00e8ncia<\/strong> despr\u00e9s de la cinquena prioritat estrat\u00e8gica del dia. <\/li>\n\n\n\n<li style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Protecci\u00f3<\/strong> contra frases com: <em>\u00ab\u00c9s nom\u00e9s una campanya puntual<\/em> i cal fer un esfor\u00e7\u00bb.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2, sobretot, un producte <strong>que recordi una cosa essencial: que per atendre b\u00e9 la clientela, primer cal tractar b\u00e9 la plantilla.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perqu\u00e8 <strong>la millor experi\u00e8ncia de client<\/strong> no neix de la pressi\u00f3, sin\u00f3 de la confian\u00e7a, l&#8217;autonomia i el respecte professional.<\/p>\n\n\n\n<div class=\"wp-block-group has-border-color has-primary-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-26986416 wp-block-group-is-layout-constrained\" style=\"border-width:5px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><em>Des de CCOO seguirem defensant la plantilla i exigint coher\u00e8ncia entre el discurs institucional i la realitat que es viu cada dia a les oficines<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"87\" src=\"https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2026\/05\/A-la-hora-de-la-verdad-CCOO-1280x87.jpg\" alt=\"\" class=\"wp-image-17822\" srcset=\"https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2026\/05\/A-la-hora-de-la-verdad-CCOO-1280x87.jpg 1280w, https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2026\/05\/A-la-hora-de-la-verdad-CCOO-512x35.jpg 512w, https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2026\/05\/A-la-hora-de-la-verdad-CCOO-768x52.jpg 768w, https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2026\/05\/A-la-hora-de-la-verdad-CCOO-1536x104.jpg 1536w, https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2026\/05\/A-la-hora-de-la-verdad-CCOO.jpg 2000w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El llan\u00e7ament de la nova asseguran\u00e7a per a mascotes coincideix amb el retorn, en alguns \u00e0mbits, de missatges, pressi\u00f3 i din\u00e0miques comercials que cr\u00e8iem superats El proper 22 de juny arribar\u00e0 MyBox Mascotes, una nova proposta amb qu\u00e8 l&#8217;entitat busca adaptar-se a l&#8217;evoluci\u00f3 del mercat ia les noves necessitats dels clients. Crida l&#8217;atenci\u00f3 que un producte que encara no es pot simular ni contractar ja vingui acompanyat, en alguns \u00e0mbits, de missatges com \u00abs&#8217;ha de sortir b\u00e9 dilluns\u00bb o \u00abhi ha m\u00e9s mascotes que nens\u00bb. Si el mercat canvia, evolucionem tots. Tamb\u00e9 en la manera de gestionar els [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-noticia-con-encabezado-el-momento-es-ahora-y-pie-el-poder-de-cambiar-las-cosas","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ccoo"],"author_meta":{"display_name":"Juan Morais","author_link":"https:\/\/www.ccoocaixabank.net\/ca\/author\/juanmorais\/"},"featured_img":"https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2026\/06\/MyBox-sentido-comun-CAT-512x384.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.ccoocaixabank.net\/ca\/categoria\/ccoo\/\" class=\"advgb-post-tax-term\">CCOO<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">CCOO<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 1 setmana ago","modified":"Updated 1 setmana ago"},"absolute_dates":{"created":"Posted on 18 de juny de 2026","modified":"Updated on 18 de juny de 2026"},"absolute_dates_time":{"created":"Posted on 18 de juny de 2026 09:18","modified":"Updated on 18 de juny de 2026 09:18"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/posts\/18356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/comments?post=18356"}],"version-history":[{"count":5,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/posts\/18356\/revisions"}],"predecessor-version":[{"id":18366,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/posts\/18356\/revisions\/18366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/media\/18361"}],"wp:attachment":[{"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/media?parent=18356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/categories?post=18356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/tags?post=18356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}