{"id":9120,"date":"2025-11-14T08:39:04","date_gmt":"2025-11-14T07:39:04","guid":{"rendered":"https:\/\/www.ccoocaixabank.net\/ca\/?p=9120"},"modified":"2025-11-14T08:39:08","modified_gmt":"2025-11-14T07:39:08","slug":"p9240","status":"publish","type":"post","link":"https:\/\/www.ccoocaixabank.net\/ca\/ccoo\/p9240\/","title":{"rendered":"&#8220;En els darrers anys m&#8217;he sentit pressionat\/ada per a la comercialitzaci\u00f3 d&#8217;algun producte o servei&#8221;"},"content":{"rendered":"\n<div class=\"wp-block-group has-tertiary-background-color has-background is-layout-flow wp-container-core-group-is-layout-768176b3 wp-block-group-is-layout-flow\" style=\"border-style:none;border-width:0px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<p class=\"has-text-align-center has-large-font-size\"><em><mark style=\"background-color:#fbf4f3\" class=\"has-inline-color has-primary-color\"><strong>En el q\u00fcestionari que ha realitzat CCOO a la Xarxa Comercial i Connecta<\/strong> , <strong>m\u00e9s del 69% <em>ens hem sentit pressionats. S\u00f3n sensacions, i en moltes ocasions dif\u00edcils d&#8217;explicar, fins al punt de percebre que qui ens ho demana sobrepassa la frontera del compliment estricte de la normativa<\/em><\/strong><\/mark><\/em><\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 6.4px) * 0.625), 18px);\">27,67% afirma que <strong>permanentment<\/strong>. <\/li>\n\n\n\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 6.4px) * 0.625), 18px);\">41,35% <strong>moltes vegades<\/strong>. <\/li>\n\n\n\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 6.4px) * 0.625), 18px);\"> <strong>Nom\u00e9s el 9,43% afirma que mai.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Aquestes dades confirmen, una vegada m\u00e9s, el diagn\u00f2stic que ja avan\u00e7\u00e0vem en el nostre comunicat sobre la pressi\u00f3 comercial:<\/strong> .<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ccoo-caixabank-catal wp-block-embed-ccoo-caixabank-catal\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"3nPjqS4cko\"><a href=\"https:\/\/www.ccoocaixabank.net\/ca\/ccoo\/p9147\/\">&#8220;Sento que la pressi\u00f3 comercial ha augmentat els darrers 3 anys i est\u00e0 assolint nivells insuportables&#8221;<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab&#8220;Sento que la pressi\u00f3 comercial ha augmentat els darrers 3 anys i est\u00e0 assolint nivells insuportables&#8221;\u00bb \u2014 CCOO CaixaBank (catal\u00e0)\" src=\"https:\/\/www.ccoocaixabank.net\/ca\/ccoo\/p9147\/embed\/#?secret=LZb8mQsvaE#?secret=3nPjqS4cko\" data-secret=\"3nPjqS4cko\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"> <strong>Una cultura comercial insostenible<\/strong><\/h1>\n\n\n\n<p>Moltes persones sentim que <strong>la pressi\u00f3 es canalitza<\/strong> a trav\u00e9s de c\u00e0rrecs intermedis, o dels responsables de segments i productes, <strong>centrats en les xifres de venda, sense tenir en compte el context ni la sostenibilitat de la relaci\u00f3 amb la clientela.<\/strong><\/p>\n\n\n\n<p><strong>Les comparatives<\/strong> entre oficines, zones o territoris, sense tenir en compte difer\u00e8ncies socioecon\u00f2miques, el perfil de la clientela o la seva renda mitjana, <strong>agreugen el problema i generen una competici\u00f3 artificial i desmotivadora. En totes les fases de comercialitzaci\u00f3 de productes i serveis han de prevaldre sempre els interessos i necessitats de la clientela per sobre dels nostres propis, i aix\u00f2 \u00e9s d&#8217;aplicaci\u00f3 a totes les persones que formem part de CaixaBank, sense excepci\u00f3.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" src=\"https:\/\/www.ccoocaixabank.net\/es\/wp-content\/uploads\/sites\/2\/2025\/10\/luz-encuesta-1-512x308.jpg\" alt=\"\" class=\"wp-image-9330\" \/><\/figure>\n\n\n\n<p class=\"has-large-font-size\"><strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-primary-color\">Quan s&#8217;analitza el compliment normatiu de qui exigeix vendes?<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 6.4px) * 0.625), 18px);\"> <strong>CCOO exigim mesures immediates<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Una veritable visi\u00f3 client, davant de la visi\u00f3 producte que encara domina la cultura corporativa.<\/li>\n\n\n\n<li> Adequar el ritme d\u201fexig\u00e8ncia comercial a nivells sostenibles i \u00e8tics.<\/li>\n\n\n\n<li> Reptes i objectius assumibles, que prioritzin la qualitat de servei i sempre complint amb les normes i els procediments de l&#8217;Entitat. <\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-border-color has-primary-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-70d3dfd8 wp-block-group-is-layout-constrained\" style=\"border-width:5px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-center has-large-font-size\"> <strong><em><strong>CCOO ho t\u00e9 clar: prou de pressi\u00f3 comercial desmesurada, volem un model de negoci sostenible, \u00e8tic i professional.<\/strong><\/em><\/strong><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"120\" src=\"https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2025\/10\/EL-PODER-CATALAN.jpg\" alt=\"\" class=\"wp-image-7473\" srcset=\"https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2025\/10\/EL-PODER-CATALAN.jpg 1280w, https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2025\/10\/EL-PODER-CATALAN-512x48.jpg 512w, https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2025\/10\/EL-PODER-CATALAN-768x72.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Al q\u00fcestionari que ha realitzat CCOO a la Xarxa Comercial i Connecta, m\u00e9s del 69% ens hem sentit pressionats. S\u00f3n sensacions i moltes vegades dif\u00edcils d&#8217;explicar, fins al punt de percebre que qui m&#8217;ho demana sobrepassa la frontera del compliment estricte de la normativa. Aquestes dades confirmen una vegada m\u00e9s el diagn\u00f2stic que ja avan\u00e7\u00e0vem al nostre comunicat sobre la pressi\u00f3 comercial:. Una cultura comercial insostenible Molts sentim que la pressi\u00f3 es canalitza a trav\u00e9s de c\u00e0rrecs intermedis, o responsables de segments i productes, centrats en les xifres de venda, sense atendre el context ni la [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-noticia-con-encabezado-el-momento-es-ahora-y-pie-el-poder-de-cambiar-las-cosas","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ccoo"],"author_meta":{"display_name":"Juan Morais","author_link":"https:\/\/www.ccoocaixabank.net\/ca\/author\/juanmorais\/"},"featured_img":"https:\/\/www.ccoocaixabank.net\/ca\/wp-content\/uploads\/sites\/3\/2025\/11\/limite-normativa-512x384.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.ccoocaixabank.net\/ca\/categoria\/ccoo\/\" class=\"advgb-post-tax-term\">CCOO<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">CCOO<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 6 mesos ago","modified":"Updated 6 mesos ago"},"absolute_dates":{"created":"Posted on 14 de novembre de 2025","modified":"Updated on 14 de novembre de 2025"},"absolute_dates_time":{"created":"Posted on 14 de novembre de 2025 08:39","modified":"Updated on 14 de novembre de 2025 08:39"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/posts\/9120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/comments?post=9120"}],"version-history":[{"count":5,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/posts\/9120\/revisions"}],"predecessor-version":[{"id":9248,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/posts\/9120\/revisions\/9248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/media\/9122"}],"wp:attachment":[{"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/media?parent=9120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/categories?post=9120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccoocaixabank.net\/ca\/wp-json\/wp\/v2\/tags?post=9120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}